July 22, 2014 – Des Moines, IA
N E W S R E L E A S E
For more information:
Kelly Norris, Greater Des Moines Botanical Garden
FOR IMMEDIATE RELEASE
Des Moines hosts launch party for new gardening app GrowIt!
Des Moines –A new gardening app creating a lot of buzz launches on July 29 at the Greater Des Moines Botanical Garden.
“Some of our friends in the industry have developed this really great mobile app to be the Yelp of gardening,” explains Kelly Norris, horticulture manager at the Botanical Garden. “We wanted to get Des Moines gardeners involved right from the start.”
The iPhone app went live for downloads in the Apple store on July 2. The founders of the app, Seth Reed and Mason Day, are now touring the country to launch it in different markets.
The Des Moines party is July 29, 5 p.m., at the Botanical Garden, 909 Robert D. Ray Drive. To attend, visit DMBotanicalGarden.com and register via the calendar of events. There will be prizes throughout the evening. A cash bar is available. Attendees will get a chance to test the app while exploring the Garden and ask questions of the developers.
“Although we have a background in horticulture, we’re making attempts to break current industry boundaries by offering something entertaining and useful to gardeners,” Day said.
Reed and Day have been working out of the 1871 community in Chicago, a group known for launching digital startups.
On January 1, 2013 the Greater Des Moines Botanical Garden launched a new beginning. After years of planning, a bold vision, generous community support and a new staff, the Botanical Garden assumed operatorship of a 34-year old conservatory and 14 acres of land bordering the Des Moines River. Armed with a mission of exploring, explaining and celebrating the world of plants, we are a garden now. The Botanical Garden is a 501(c)(3) privately governed, not-for-profit institution with ten years of operating support at $645,000 per year from the City of Des Moines, Des Moines Water Works and Bravo Greater Des Moines. In addition, the Phase II Endowment goal will grow the total endowment to $3.6 million.